Educational Framework

Transform Marketing Education with RAMMS

The Reed Adaptive Marketing Management System bridges the persistent gap between academic theory and real-world practice.

The Problem We Solve

Bridging the Theory-Practice Gap

Marketing education faces a fundamental challenge. Academic research is rich with sophisticated theories and frameworks, yet much of this knowledge fails to translate into practical, real-world applications. Meanwhile, practitioners often resort to tactical, short-term approaches driven by trends rather than sound strategic thinking.

This disconnect has serious consequences. In many organizations, marketing struggles for credibility, viewed as a cost center rather than a strategic growth driver. A survey by the Fournaise Marketing Group found that eighty percent of CEOs do not trust marketers, primarily because they focus on creativity rather than business results.

RAMMS provides the solution. It is a systematic, seven-phase cyclical framework that genuinely links academic rigor with practical application. Grounded in decades of scholarly research yet intensely practical, RAMMS transforms marketing from random acts into a strategic, measurable, and continuously improving discipline.

RAMMS Education Scene
The 7-Phase Cyclical Model

A Systematic Framework for Marketing Excellence

RAMMS provides a continuous loop of planning, executing, measuring, and learning that drives ongoing improvement and demonstrates clear business value.

RAMMS 7-Phase Framework
PHASE 01

Foundation

Understanding your market, customers, and organizational capabilities through comprehensive research and analysis.

PHASE 02

Strategy

Setting clear objectives, defining brand positioning, and making deliberate choices about where and how to compete.

PHASE 03

Activity

Executing your marketing plan with excellence, creating compelling campaigns, and engaging your target audience.

PHASE 04

Operational Measurement

Tracking immediate results of marketing activities. Did we do what we said we would do?

PHASE 05

Audience Response

Measuring how your target audience responds. Are we reaching the right people and engaging them effectively?

PHASE 06

Business Value

Quantifying the financial impact of marketing. Are we making money and demonstrating clear ROI?

PHASE 07

Organisational Learning

Using insights to drive continuous improvement. How can we get better? The cycle begins again.

RAMMS Success Metrics
Educational Benefits

Prepare Students for Real-World Success

Comprehensive Teaching Resource

A complete 150-page guide with theoretical foundations, practical tools, case studies, templates, and exercises ready for immediate classroom use.

Bridges Theory and Practice

Every phase is grounded in rigorous academic research while providing clear, actionable implementation guidance that students can apply immediately.

Demonstrates Marketing ROI

Students learn to measure and communicate marketing value from operational metrics through audience response to business outcomes, building credibility.

Continuous Improvement Culture

The cyclical model instills a mindset of organizational learning and adaptation, preparing students for the dynamic reality of modern marketing.

For Business & Corporate Training

Transform Your Marketing Team into Strategic Growth Drivers

RAMMS addresses the credibility crisis facing marketing departments. When eighty percent of CEOs don't trust marketers to deliver business results, your team needs a systematic framework that demonstrates clear ROI and strategic value.

Whether you're building an in-house marketing capability, upskilling your existing team, or establishing corporate training programmes, RAMMS provides the structured approach that moves marketing from a cost centre to a measurable growth engine.

Strategic Alignment

Align marketing activities with business objectives through systematic planning and measurement frameworks.

Measurable ROI

Track marketing performance from operational metrics through audience response to business value and financial impact.

Team Development

Build marketing capabilities through structured learning, shared vocabulary, and continuous improvement culture.

Data-Driven Decisions

Replace random acts of marketing with systematic, evidence-based approaches that enable organisational learning.

Corporate Training Benefits

  • Systematic framework for marketing planning and execution
  • Comprehensive measurement from activities to business outcomes
  • Common language for marketing-sales-leadership alignment
  • Continuous improvement through organisational learning cycles
  • Adaptable to B2B, B2C, product, service, and industry contexts
  • Practical tools, templates, and implementation guidance
About the Author

Danny Reed

Practitioner, Academic, and Marketing Systems Architect

Danny Reed brings a unique dual perspective to marketing education. As a business owner who successfully ran his own media and marketing company, he experienced firsthand the challenges of demonstrating ROI, managing teams, and delivering measurable results where every pound spent must be justified.

Now serving as a university lecturer and Course Lead for Digital Marketing and Marketing & Business at a UK university, Danny channels these hard-won insights into shaping the next generation of marketing professionals. His teaching philosophy is grounded in the belief that marketing must be both creative and systematic, both art and science.

After completing his Master's in Digital Marketing, Danny became acutely aware of the persistent gap between academic theory and real-world application. The theories were insightful but often felt disconnected from day-to-day business challenges. Practical tactics were effective short-term but lacked strategic foundation.

This frustration inspired the creation of RAMMS. Danny set out to build a framework that would genuinely link academic theory with practical application, that would be both rigorous and actionable, and that would help marketers move beyond random acts toward systematic, measurable, continuously improving approaches.

RAMMS is the bridge Danny wished he had when navigating the complexities of running a marketing business. Now he shares this systematic approach with educational institutions and professionals worldwide through licensing partnerships.

Get Started

Request Licensing Information

Transform your marketing curriculum with RAMMS. Contact us to discuss licensing options for your institution or organization.